Android domina il mercato smartphone in UK con oltre 4 milioni di device
La diffusione di Android fa di nuovo parlare di se e stavolta le statistiche arrivano dal Regno Unito disegnando un panorama in netta crescita per la piattaforma di Google superando Apple e tutta la concorrenza.
I dati pubblicati rivelano come in Gran Bretagna il 28% dei possessori di smartphone siano legati al sistema Android, con iPhone che conquista il 26% del mercato e BlackBerry più in basso al 14%.
Il rapporto ha messo in luce anche le vendite di terminali marchiati dal sistema di Mountain View nella popolazione dei giovanissimi totalizzando un risultato di vendite superiore ai 4 milioni di device, per un tasso di diffusione in larga scala anche in ambito professionale e per persone di una certa età.
Un ulteriore segno che il mondo Android sta conquistando tutte le fasce di mercato, utenza, soddisfando molte esigenze diverse.
A seguire il comunicato stampa ufficiale:
Android phones ‘top with consumers’
(UKPA) – 12 hours ago
Android phones have edged out the iPhone to become the most popular smartphone in the UK, according to new research.
Some 28% of smartphone users own an Android, with 26% using an iPhone and 14% a BlackBerry, the study for digital banking provider Intelligent Environments found.
More than four million British people over 18 years old own an Android – and it is popular with both young professionals and older people.
More than a third (36%) of those aged 25-34 who are smartphone owners use an Android phone, and a quarter (25%) of retired people who own a smartphone use an Android phone.
Android users are most likely to spend time mapping and planning travel – 34% rate this in the top three “apps” they spend the most time using, compared with BlackBerry and Apple (both 28%).
iPhone customers are the heaviest smartphone users – 18% spend more than four hours on their phone each day, compared with just 4% of Android and BlackBerry users.
Some 63% of iPhone users rank social networking and 48% games in their top three apps.
Nearly one fifth (18%) admit that their main bank account is always overdrawn, compared with an average 12% of all Britons.
James Richards, director of mobile at Intelligent Environments, said: “The top three mobile platforms in the UK certainly seem to attract different personalities. It’s fair to say that iPhone and BlackBerry have strong identities but given that Android is on a number of handsets, we are clearly seeing more of a mixed user base.
“Perhaps we will see the telecoms industry of the future tailoring their apps and services further to suit the variety of demands being placed on the mobile.”
Copyright © 2011 The Press Association. All rights reserved.
Fonte: HDBlog.it
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